By Robyn A. Friedman
City & Shore Magazine
A sea of pink will flood downtown Fort Lauderdale on Oct. 15, as women, men, kids and dogs converge on Himmarshee Street for the 10th annual Strut, a colorful, Fantasy Fest-esque parade to raise funds for women undergoing breast cancer treatment in our community.
This is a banner year for The Strut, which began 10 years ago in The Galleria at Fort Lauderdale, moved on to Las Olas Boulevard and now makes its home on Himmarshee Street.
Since the inception of its partnership with Broward Health Foundation in 2011, the event, along with other fundraisers sponsored by the nonprofit Glam-A-THON, has raised $433,000 to provide funding for women battling breast cancer, mammograms, diagnostic testing and special assistance for medication, wigs and other ancillary items at the Lillian S. Wells Women’s Health Center at Broward Health Medical Center and the Lisa Boccard Fund at Broward Health Coral Springs.
“As we celebrate the 10th anniversary of Glam-A-THON, we are so proud to partner with an organization that truly makes a difference,” says Traci Allyn Shur, interim President and CEO of Broward Health Foundation. “To be able to support hundreds of women in our community treated at Broward Health is something extraordinary.”
The Strut is the brainchild of Tammy Gail, a breast cancer survivor herself, who pledged to give back to the community after her diagnosis. “The best way to conquer adversity is to stare it straight in the face and find a solution,” Gail says. “My personal resolution was to focus on helping other women and families who were facing breast cancer and were in financial crisis. Exactly two years after my diagnosis, Glam-A-THON was born.”
As she has for the past 10 years, Lynn Martinez, a WSVN news anchor and host of Deco Drive, will emcee the event. Participants, clad in their most outrageous (and/or fabulous) attire will strut their stuff before celebrity judges, who include Y100’s Froggy and Nina, WSVN meteorologist Vivian Gonzalez, 93.9MIA radio personality Nathalie Rodriguez and Miami Heat courtside reporter Jason Jackson, as they vie for titles such as Glam Queen, Ms. Fabulosity and Doggie Diva.
New this year is the Glam Wine & Food Fest, presented by Publix, which takes place from noon to 3 p.m. during the Strut. Tickets will be available on the day of the event to purchase bites and sips; 50 percent of ticket sales will benefit Glam-A-THON.
Also new is a limited-edition sterling silver GlamStiletto pin designed by Israeli jewelry designer Rachel Eshkol. The pin is available online or at Glam-A-THON events for $20.
Gail will be strutting in a pair of crystal-encrusted Jimmy Choo stilettos, courtesy of The Colonnade Outlets in Sunrise. “Sawgrass Mills and The Colonnade Outlets are committed to supporting vital community initiatives such as Glam-A-THON’s Strut,” says Joellyn Fellmeth, regional vice president of marketing at Sawgrass Mills.
Registration opens at 11 a.m., and The Strut kicks off under the 30-foot bra at noon. To register for The Strut, or for more information, visit glam-A-THON.com. It’s not too late to sign up. The cost is $55, which is tax-deductible. Each participant will receive a signature 10th anniversary Glam-A-THON tote bag.