On The Shore On The shore — 03 April 2015
Fashion jetsetters come in for a landing

By Andrea Richard

Any talk with bombshell jetsetters Ina Lettmann and Rita Rusic should come with a giddiness-ahead warning label. They lead fabulous, woo-worthy lives.

Lettmann, a German native, was a top model in Europe, gracing runways for Dolce & Gabbana, Dior and Givenchy. She’s posed for numerous fashion spreads and elite ad campaigns for Hermès, La Perla, Prada, and more recently, Victoria’s Secret, Louis Vuitton and Paris’ shopping mecca, the Galeries Lafayette.

Rusic is a movie producer, actress, singer and savvy businesswoman. The Croatian stunner’s acting career started with the 1982 Italian film, Grand Hotel Excelsior, and she later starred in Attila Flagello di Dio.

She’s produced more than 80 films and is writing a short film, The Antonia’s, which she’ll direct. She’s also working on a TV pilot based on her book, Jet Set, a series of stories about sex, affairs and relationships.

The two met in Paris years ago and reconnected — where else? — in Miami Beach, at Lettmann’s Violet & Grace, a design-driven jewelry boutique for men and women. They decided to run the store together.

“We think the same way and are both goal-orientated,” Lettmann says. “We’re a perfect match.”

“I’ve never seen another woman dressed as well as Ina,” Rusic says. “She’s German, but she’s lived in Paris for so long that I would say she’s more French.” (It’s true, she does speak with a French accent).

The women have operated the boutique inside the Shore Club in Miami Beach, but soon it will have a new home. Last month, the thriving business relocated to the five-star 1 Hotel & Homes South Beach, under the same name but with an expanded line of merchandise for men and women they handpicked from Paris, London, Milan and beyond.

Lettmann says she is not an advocate for trendiness. “There’s always the new number one line, and everybody wants to have it,” she says, “but people lose their uniqueness.”

“We like to say, ‘you come as you are, you can go out as you always wanted to be, to be the perfect you,’” Rusic says.

Violet & Grace, 1 Hotel & Homes South Beach, 2341 Collins Ave., Miami Beach; violetandgrace.com, 305-534-1500.

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