On The Shore On The shore — 03 May 2014
Exults founder set on setting a good example

By Robyn A. Friedman

As the founder and CEO of Exults, who manages the day-to-day operations of the Fort Lauderdale-based Internet marketing firm, Zach Hoffman has no trouble keeping busy. Yet the 32-year-old entrepreneur says he’s also passionate about giving back to his local community. He’s involved with a number of philanthropic endeavors throughout South Florida and is particularly supportive of nonprofit organizations and events that benefit children and education, as well as programs that expose children to the arts.

Hoffman recently co-chaired “Studio 54: You’ve Never Been Anywhere Until You’ve Been Here,” a fundraising event for the Broward Center for the Performing Arts Ghost Light Society that raised over $41,000. He was also on the planning committee for the recent Texas Hold ’Em Shootout, a poker tournament at Smoke on the Water in Weston benefiting the Jason Taylor Reading Room, SIDES (Sydney’s Incredible Defeat of Ewing’s Sarcoma) and the Message from Marli Foundation, which helps raise awareness about ovarian cancer.

“The reason I’m so involved with the Broward Center is because I believe that arts and culture play a major role in society,” Hoffman says. “The public schools have been cutting them out of the education system, and I believe it’s important to make sure there is still funding for learning and creativity for students today.”

The Ghost Light Society mission is to “engage and inspire a new generation of patrons to take an active role in supporting, promoting and celebrating the performing arts.”

“There is such a generational gap in the giving in our community, and other people need to step up to the plate,” Hoffman says. “I can’t go out there and singlehandedly ask every 30- to 40-year old to step up and start to give back to nonprofits, but I’m hoping that if I’m a model, others will get the message.”



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