Resourceful interior designer Aldo Puschendorf’s new business is (sometimes literally) picking up.
Aldo Puschendorf, owner of Puschendorf Interiors, has forged a reputation for creating sophisticated environments with clean lines valued by upscale clients for 15 years. His work has been featured in 30 publications, including City & Shore, Florida Design, Luxe and Casa & Estilo Internacional.
But, when his high-end clients started pulling back because of the recession, he realized he needed a Plan B. His idea came to fruition in February, when he opened Elite Concierge.
“On the luxury side of design, you don’t know what’s coming next or how big the projects will be,” he says.
“I worked with a lot of clients who asked me to manage their home while they are not here. They have asked me to water their plants, buy groceries the night before they came back and talk to the management office of their condo.”
He says his business is akin to having a “personal assistant” or home manager on staff.
Grocery shopping is the most popular choice thus far, but the service can meet almost any need for busy folks – dry cleaning pick-up and drop-off, personal shopping, vacation home arrival presentation, travel coordination and referrals to caterers, home repair services, fitness trainers and moving companies.
His business partner, Alejandro Perez-Molina, brings other talents. He’s a stylist who worked on makeup, hair and clothing for celebrities in Argentina and Mexico as well as Univision.
“We are in an industry where everything is beautiful and all the houses look great,” he says. “Most people have chaotic houses. It is not that they don’t have the means. They don’t have the time and when they have the time they are tired. They don’t have direction and we can do what they need.”
Fees range from $15 to $30 an hour. Those outside of Miami-Dade will be charged an extra 42 cents a mile. Optional memberships are also available, ranging from $150 to $690 per month. Membership is free for members who purchase three hours monthly on their account.
Puschendorf says he is still available for interior
“I can’t retire from interior design,” he says. “It is
part of me.”
Elite Concierge, 733 NE 73rd St., Miami, 786-691-0933, www.ecmiami.com.
—Charlyne Varkonyi Schaub