By Greg Carannante
In its long-running annual feature, “Powers for Good,” City & Shore has shone the spotlight on dozens of people – some well known, most not – who make a difference in our community. But that’s not the only way the magazine gets involved.
“City & Shore has a huge role in connecting with the community,” says Sun Sentinel Publisher Howard Greenberg. “It is a tremendous way for us to reach people through our philanthropic endeavors. It’s also a great way for the charities to touch an audience that they may not have any other way to get to.”
The magazine is a sponsor for organizations and events as varied as the Boys and Girls Clubs of Broward County and the Palm Beach Food & Wine Festival. Here is a sample of the ways
City & Shore uses its powers for good:
BOCA RATON CONCOURS D’ELEGANCE: Benefitting Boys and Girls Clubs of Broward County, the 10th annual auto event Feb. 19-21 will feature the Classic Car Club of American Grand Classic and will present two Automotive Lifetime Achievement Awards to event founders Rita and Rick Case of Rick Case Automotive Group; and Steve Cannon, president and CEO of Mercedes-Benz. Jay Leno will host the Gala Dinner & Show on Feb. 20.
“The Boys and Girls Club and Concours d’Elegance is probably the largest of the charitable events and initiatives the magazine is involved with,” Greenberg says. “That particular fundraising weekend is a perfect match for City & Shore. It’s all about lifestyle. It’s high-end. Our readers love it, our advertisers love it and I can tell you that Boys and Girls Club loves it.
“And I give a lot of credit to Rick and Rita Case for bringing us all together on that. Rick and Rita have been fantastic partners with the magazine’s community efforts, most notably Concours d’Elegance. They are a home run with this. And they don’t take it for granted. They really truly appreciate it.”
THE NON-PROFIT AWARDS: Hosted by Seminole Hard Rock Hotel & Casino, the sixth annual gala will honor local community groups and leaders in movie-star style on Feb. 26, with South Florida Community Care Network as this year’s title sponsor.
“I think that City & Shore Magazine is the premier lifestyle magazine in South Florida,” says Kip Hunter, president of Kip Hunter Marketing, which publicizes the 2-1-1 Broward event. “Their feature stories on the Awards and profiles of important staff members at 2-1-1 Broward has been so helpful in getting the word out about the live, 24-hour comprehensive helpline that provides all people in Broward County with crisis, health and human services support and connects them to resources in our community. They really get it!”
BEAUX ARTS: Since 1959, the group has raised more than $5 million for the NSU Art Museum Fort Lauderdale, primarily through its annual November gala, one of the city’s hottest social events.
“Our partnership with City & Shore is invaluable,” says Lucia Roppolo, public relations chair. “The magazine has helped Beaux Arts raise funds for children’s art initiatives by helping us raise awareness for our annual fundraiser. And its staff is first class.”
THE FORT LAUDERDALE TURKEY TROT AND PADDLE: The annual 5k event held on Thanksgiving morning along A1A supports two local organizations, iTRACE Foundation, a not-for-profit preventative health and wellness research organization; and Leadership Broward Foundation, which fosters business and community leaders.
City & Shore is “a company that wants to give back,” Mayor Jack Seiler said in October about the event and its sponsors. “It wants to help build community and make Fort Lauderdale a fun place.”
EVENTS THE MAGAZINE
Gala in the Gardens, Feb. 8,
Flamingo Gardens, Davie
American Fine Wine Competition, April 8, Hyatt Regency Pier Sixty-Six, Fort Lauderdale
Party in Pink Breast Cancer Awareness Event, October, Fort Lauderdale
United Way Mayors Gala, October,
Fort Lauderdale International Film Festival, November
Museum of Discovery & Science Annual Gala, November, Fort Lauderdale
Palm Beach Food & Wine Festival, December
Men of Style (Galleria Mall), December, Fort Lauderdale