By Deborah Wilker
One well-known auto dealer says it’s all about walking into the showroom with confidence.
“Always know exactly what you’re looking for before you get here,” says Rita Case, Vice President of Rick Case Automotive. In other words, don’t waffle. If you’ve come to look at SUVs, stick with SUVs. Print out specs and prices at home and take them with you. “And always walk in with confidence.”
Decide on a fair price before you leave home, and make as many smaller decisions as possible – including interior and exterior colors, trim packages and upgrades.
If you’re trading in a current car, commit its value and loan payoff to memory.
If you’re financing, know exactly how much you can spend each month.
Familiarize yourself with local dealerships – their proximity to home and work, and which extras could seduce you. The Case dealerships (see rickcase.com for locations), for example, double every manufacturer’s warranty, and provide free car washes for life. But she says for many buyers, price will always be the key factor. Know which perks make sense for you.