In The City — 11 July 2014
Wooven: Not your dad’s dry-cleaning service

By Rebecca Cahilly

Everyone has a dry-cleaning nightmare story. The lost suit jacket. A torn dress shirt. That strange stain on your expensive evening gown. Vladimir and Elena Samofalova had endured them all – so many times, it seemed, they began to see a business opportunity.

The husband-and-wife team eventually left their careers in engineering and law, respectively, to create a dry cleaning and laundry company of their own. The couple canvassed the world for three years, gathering research on the best techniques in garment care from both the dry cleaning and fashion industries in Italy, France and Great Britain. Their new Wooven, which opened last month in South Florida, offers a dry cleaning experience that nears art form. (When was the last time your dry cleaner or laundry texted you to talk about your clothes; or took the worn buttons off a shirt, cleaned and replaced them?)

From a state-of-the-art commercial facility in Pompano Beach, Wooven offers services from fine garment care and total laundry cleaning to meticulous restoration of delicate items. The best in European technology –  from Miele Professional, Real Star and Trevil – have been implemented with Wooven’s own customized operating processes. Certified hypoallergenic cleaning agents are automatically calibrated for specific machines to ensure that little to no residue is left on fabrics and special machines from the clothing manufacturing industry are used for the final pressing – all overseen by Wooven’s Dry Cleaning Institute-certified specialists.

Wooven not only offers free pick up and delivery, but pricing that is exceptionally reasonable (recent examples, shirts from $3.50, dresses from $9.98. Members of Club Wooven enjoy a 20 percent discount and a world-class concierge service poised to set the bar for garment care.

Wooven, 2300 W. Copans Road, Unit 3, Pompano Beach, 954-968-6657,, currently serves Miami-Dade, Broward and Palm Beach counties with plans to open pick up/drop off locations in Boca Raton and Wellington. 


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