In The City — 11 May 2012
Tickets to extraordinary experiences

Concierge service trades in custom thrills

Behind-the-bench Miami Heat tickets. An invitation to a Playboy Mansion party. An Italian fantasy tour via private jet, luxury yacht and Rolls-Royce. Lisa Crawford of SitInMySeats VIP Tickets, Travel & Concierge Services says she has it all covered.

The company specializes in creating extraordinary experiences, says Crawford, a licensed ticket broker and travel agent in Florida (Hollywood), New Jersey and the Carolinas. For regular-season Heat games, for instance, the experience might include parking in the players’ garage and a meet-and-greet with the athletes. During the playoffs, however, such extras are limited. “The players have to be in the game, fully concentrated with no distractions,” she says.

In addition to offering exceptional sports experiences, Crawford says SitInMySeats can get clients premium access to concerts, arts events, celebrity parties, television tapings and hot restaurants worldwide.

The company also specializes in one-of-a-kind travel experiences, such as the Italian fantasy for a Plantation couple, which featured lunch with a prince in a Venetian castle, private wine and olive oil tastings and a cruise along the Amalfi coast aboard a 75-foot yacht owned by the Ferragamo family.

“We build the trip to meet the client’s needs. We actually interview them and get information on who is going and what they like before we even start,” Crawford says. “We go over the top even with clients who don’t have the type of budget that some of my VIPs do.”

Arranging these custom excursions, from luxury tours to adventure trips, requires extensive advance research, she says. Representatives for SitInMySeats report from points around the globe, finding distinctive experiences that only the locals know. Crawford also enlists guides to make sure every aspect of a trip comes off without a hitch.

“I am a crazy person when it comes to taking care of my clients,” she says. “It’s like we’re traveling with them.”

—Elizabeth Rahe

SitInMySeats VIP Tickets, Travel & Concierge Services, 954-456-0419, 866-798-7328,,

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