Fort Lauderdale-based Rick Case Automotive Group is adding a 16th showroom to its portfolio of Acura, Audi, Hyundai, Kia, Mazda, Fiat and Honda dealerships.
On Dec. 1, a new Rick Case Volkswagen dealership will open at 3520 Weston Road in Weston. At 328,000 square feet and eight stories high, it will be Rick Case’s fifth dealership on the I-75 “Auto Row.” It is the company’s first Volkswagen dealership.
“We’re really excited about offering affordable German engineering to West Broward,” Case says. “Everybody has had the perception that German engineering is very expensive, and it is, with BMW and Mercedes — but not with Volkswagen.”
The new dealership, which began construction in March, will feature 800 new and used cars and will be staffed by 200 employees.
Rick Case Automotive Group, which he owns and operates with his wife, Rita, was founded in 1962 and celebrated its 50th anniversary last year. In addition to Rick Case Volkswagen, the company operates 15 other dealerships in Florida, Georgia and Ohio and soon will be launching new Kia and Alfa Romeo dealerships in South Florida.
—Robyn A. Friedman