If you’re planning to attend the fifth annual installment of the now famous Lipstick Lounge, get ready for a few changes.
The event Friday evening, part of the Glam-A-THON series that raises funds for local breast cancer patients through a partnership with Broward Health Foundation, was held in prior years at the W Fort Lauderdale and Broward Center for the Performing Arts. But this year, the event debuts at Passion Nightclub, a 15,000-square-foot “mega club” at Seminole Hard Rock Hotel & Casino in Hollywood.
Perhaps even more significant, the Lipstick Lounge will, for the first time, have activities appealing to dudes as well as divas.
“It will still be an adult playground where the focus is women, with cocktails, confections and cosmetics,” says Tammy Gail, a breast cancer survivor and Glam-A-THON’s founder. “But this year we are introducing the inaugural Big Boy’s Toy Chest, a specialty lounge designed just for men, so we are creating a welcoming environment for guys and girls to enjoy all things fabulous.”
The Big Boy’s Toy Chest will be the ultimate man cave, Gail says, and will showcase “manly” brands for discerning gentlemen.
Why focus on men at what has traditionally been an event catering to the ladies? “Men have very emotional stories about their family members and friends who have been affected by breast cancer, but felt that the Lipstick Lounge was designed just for women,” Gail says. “So we’ve amped up the event to be guy-friendly.”
Actor and comedian Michael Yo, former host of the afternoon drive show for Miami’s Y100, will be supporting the Glam-A-THON this year with a celebrity endorsement. “Michael’s mom is a two-time survivor, and breast cancer hits home for him,” Gail says.
This year’s Lipstick Lounge kicks off at 7 p.m. Friday (Oct. 4). Admission is $45 and includes a swag bag. The event is the lead-up to the Glam Doll Strut, which has been moved this year to a Sunday for the first time. Slated for 11 a.m. to 3 p.m. Oct. 13 at Esplanade Park in Fort Lauderdale, the event features numerous teams raising money for breast cancer patients and competing for awards, given to top fundraisers and to the most outrageous costumes. The registration fee for the Strut is $45.
— Robyn A. Friedman
Glam-A-THON Founder Tammy Gail, in the JF Rey eyewear, with Lisa Pirro, captain of The Jolly Jigglers Team. Obviously impressed, judges last year gave The Jolly Jigglers the coveted Ms. Fabulosity prize.