A Fort Lauderdale internet firm rebrands for success
Zach Hoffman has been interested in the Internet for a long time. As a boy growing up in North Miami Beach, he used to spend time at his local library checking online news updates and stock quotes. “That was when you only had like 10 options on what to do on the Internet,” chuckles the 30-year-old entrepreneur.
Over time he invested in American Online stock — and “did really well with that,” he says — and, recognizing early the potential of a domain name, he started registering them in 1998. Today he has a portfolio of about 1,100 dot-coms.
While attending college at the University of Central Florida, Hoffman began developing some of his sites. He also started handling the Internet marketing for his father’s dental practice — and discovered his calling.
Hoffman is now owner of Exults, a Fort Lauderdale firm that provides a full slate of Internet marketing services for its clients, including organic search engine optimization, pay-per-click management, website design, search engine marketing, social media management, analytics reporting and more. Originally founded in 2005 as SEO.cc, Hoffman recently changed the company’s name to Exults and rebranded it.
“We’ve had a number of clients that have been with us since the first day we started, and as we’ve grown the relationships, they’re always asking what more they can do with us,” Hoffman says. “We had some limitations with the name SEO.cc because we wanted to communicate to our clients that we’re not just one service to them but that we can get them the results they’re looking for, whether through SEO, paid search, website design, social media or whatever it may be. Now we are positioned to evolve with the marketplace.”
Hoffman prides himself on the results he gets for his clients. Christian Forster, owner of Doctors Best Weight Loss in Pembroke Pines, an online seller of medical grade weight-loss products, hired Hoffman about three years ago to handle online marketing. “We’ve had some amazing results,” he says. “We’ve increased our online visitors to at least around the 500 percent mark.”
As part of its rebranding effort, Exults was the title sponsor of South Florida’s Interactive Marketing Association’s Holiday Red Carpet Bash, benefiting the U. S. Marine Corps Reserve Toys for Tots Program.
“The word ‘exults’ actually means to rejoice as a result of a success,” Hoffman says.
—Robyn A. Friedman
Exults, 866-999-4736, www.exults.com.