In The City — 06 October 2012
HAUTE Horology

A City & Shore Advertising Feature

The art of selecting a luxury timepiece

By Jono King


The first portable timepiece was created in the early 1500s by Peter Henlein in Germany. Since then, innovations in design and technology have made quality handmade wristwatches as much about making a personal statement as it is about precision time keeping. For some people, a luxury timepiece is a status symbol often made of precious metals and sometimes adorned with diamonds and jewels.

“For centuries, watches have been viewed as fine works of art and perceived as much more than a simple timepiece,” says Scott King of King Jewelers. “Whether simple or elegant, the precision, engineering and production of a luxury watch puts it in a category all its own and is definitely a prized possession.”


Choosing an heirloom

Since luxury watches are always considered special, one can never go wrong when buying a watch for themselves or as a gift. In fact, high-quality luxury timepieces are often handed down from one generation to another. Given that different watches fit different occasions and personalities, it’s often a good idea to have an assortment of fine watches from highly credible watchmakers, such as the authorized luxury brands King Jewelers has in their salon.

Those who have a passion for watches surely appreciate the skill and craftsmanship applied to each timepiece. “King’s prides itself in offering the largest selection of unique, limited edition and even one-of-a-kind collectible timepieces from the world’s finest and most sought after brands,” said Jono King.

“When selecting a watch, I always attempt to ascertain our client’s purpose for their purchase, whether they are looking for a new formal or sport watch, the newest collector’s item, or simply filling a void in their collection. Through my carefully chosen questions, detail-oriented nature and extensive horological knowledge, I maintain a perfect track record assisting our clients with their gifts,” says Jono King.

Traits of a fine timepiece

There are many factors to consider before selecting the right timepiece. Fine watches are usually created around older mechanical technology that has existed for centuries. These types of movements last for decades and require the human touch. Usually, the more mechanical and highly complicated a watch is, the greater the value. Examples of complications include; Chronographs, Mono-Pusher Chronographs, Retropantte’s, GMTs, World Times, Annual Calendars, Perpetual Calendar, Minute Repeaters, Grande Soneires, and the greatest complication of them all – the Tourbillion.

Jono King’s advice, “Before selecting your desired timepiece, it’s important to consider its primary function. Is it going to be used as an everyday watch? If so, one must consider their hobbies. If you play golf, tennis or any sport, you may want to opt for one with shock resistance layered within the movement. If it’s a dress watch, you should consider the thickness of the watch, will it fit under your dress shirts? No matter the reason, King Jewelers will help guide you in the right direction and certainly supports the inventory for options. Through its solidified partnerships with the finest Swiss luxury watch brands, King Jewelers ensures its offerings of the most unique, exclusive and in-demand watches making your buying decision fulfilling.”

Experts in horology

It’s important to shop for a luxury watch with an expert well-versed in the intricate language of horology. Nearly 30 horologists are available at King Jewelers to maintain an extraordinary level of expertise through vendor-led seminars, in-store training sessions and the diligent reading of horological publications. They are an authorized dealer for the most elite names in haute horology, including Harry Winston, Breguet, Cartier, Chanel, DeWitt, Breitling, Chopard, IWC, Jaeger-LeCoultre, Roger Dubuis, Rolex, Jaquet Droz, MontBlanc, BRM, Franc Vila, and many more. The King family is personally involved in the selection of each piece, for they recognize the interests and tastes of their longstanding clientele

Jono King shares, “IWC and Breguet were two of our most popular brands this year; their reliable precision, exceptional quality, tremendous value and vast range of highly sought after pieces have proven their success among our collectors.” Jono also notes an increase of sales within the women’s complicated watch category, adding, “Our sophisticated clientele has gained tremendous respect for the craftsmanship involved in watchmaking. Women no longer want the convenience of merely setting their watch and forgetting about it. Now, they enjoy the technical features offered by their coveted wrist jewelry, such as the day of the week, date and month, all available on one dial.”

Throughout the course of the year, King Jewelers hosts a number of special events, including private collector dinners, charitable engagements and their annual affairs, during which customers have the opportunity to preview new timepieces from the Basel and Geneva shows. The King Jewelers family has built a strong reputation across South Florida for their knowledge, resolve for complete customer care and their passion for fine timepieces. By adhering to this proved formula, they are sure to enjoy another successful century.

Jono King shares, “Our website caters to the complete luxury lifestyle, while maintaining a strong focus on education. We highlight our exclusive watch brands, as well as limited and complicated timepieces, plus our substantial Prive’ Collection by King Jewelers and a corporate gift program.” guides people through the first-class King’s experience.

The site allows the web consumer to purchase leading branded products with confidence from an authorized dealer, as well as appreciate the special service and customer satisfaction from King Jewelers.

 To consult with an expert in horology, visit King Jewelers at 18265 Biscayne Blvd., Aventura, FL 33160, call (305) 935-4900 or visit


 7 TIPS TO Know 

  1.   Automatic vs. Quartz. A true luxury watch will usually be an automatic watch – one that runs by physical movement not by a battery (quartz watches have batteries).
  2. Caliber vs. Standard Automatic. A caliber automatic watch provides more precise time than does a standard automatic watch. On average, a standard watch will be off by 12 minutes after one month.
  3. Dial size. Be sure to put the watch on your wrist and see if you can read the time clearly.
  4. Thickness and weight. Make sure the watch is compatible with your typical daily wardrobe. If you wear cuff-buttoned business shirts, you’ll want a watch thin enough to slide underneath.
  5. Classic vs. sports materials. A classic timeless luxury watch is likely crafted in precious metals such as Gold or Platinum. Whereas, Titanium, DLC, PVD, Steel, or bands made of canvas or leather, are considered sport.
  6. Investment. It’s best to select a classic design (not trendy) limited by edition or made from a precious metal.
  7. Choose an authorized, reputable dealer. A reputable dealer stands behind the product and your watch will appraise at the value you pay.


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