By Charlyne Varkonyi Schaub
Steven Gurowitz, better known as Steven G, took the road less traveled to become a designer. Instead of studying at a design school, 19-year-old Gurowitz began cleaning and polishing furniture for Vivian Blume Interiors in Miami. The company grew – and so did his career. He eventually became manager of the expanded 15,000-square-foot showroom in Hallandale Beach and continued to learn working on design jobs.
“I couldn’t have paid all the money in the world for the education I received working for these major professionals,” he says.
Now, 41 years later, Gurowitz has a 100,000-square-foot showroom in Pompano Beach and an antique showroom in Manhattan. His staff of 70 speaks and writes seven languages to serve a multi-national clientele.
How would you describe your design style? Very diverse. I have always believed that when you are dealing with a client you have to wear many faces and have to understand the look the client wants. One of the things that made us who we are, not only in Florida but worldwide, is the fact we have been chameleons who are able to design in any style the client desired.
What about your personal style? I am a minimalist and I love art. I am a collector and my perfect home would have polished concrete floors, white walls, amazing lighting and off-the-charts artwork.
Who are some of your famous clients? We have worked for many sports figures – Steve Smith, when he played for the Miami Heat; Bruce Armstrong, of the New England Patriots; Tony Siragusa, former Baltimore Raven and host of Man Caves on the DYI network; and heavyweight champ Wladimir Klitschko.
You live in Miami. Why is your showroom in Pompano Beach? I found our clientele was from North Palm Beach to Miami and I wanted to be some place in the middle.
What is your design mantra? Form follows function.
Who is the designer that inspired you most? I love the work of André Arbus. Whatever he designs is absolutely timeless.
What did you regret not buying when you had the chance? I was in an auction in Manhattan bidding on an art deco buffet by Emile-Jacques Ruhlmann that included his actual drawings. I bid up to $100,000 and lost to a telephone bidder who bid only $5,000 more. I kicked myself for not continuing. I followed the auction market for four or five years and the same piece sold for over a million.
Interiors by Steven G
2818 Center Port Circle, Pompano Beach,