Miami-based Warren Henry Auto Group, which operates eight car dealerships in South and Central Florida, has named Miami Heat center Chris Bosh as its official celebrity spokesman. Bosh will appear in television, radio and print advertisements, and make special appearances, to promote the Warren Henry family of Jaguar, Land Rover, Infiniti, Volvo, Lamborghini, Fisker and Subaru dealerships.
“This is actually the second year we’ve worked with Chris, and we re-signed him because we felt he is an ideal spokesman,” says Warren Henry Zinn, president and CEO of Warren Henry Auto Group. “His integrity and drive are exemplary, on the court and off. We identify with him, as these are characteristics that have been hallmarks of our brand for over 36 years.”
Zinn says that he brought Bosh onboard to promote the firm’s “Advantage” program, which offers additional benefits to customers such as free dent repairs, lost key replacement, complimentary maintenance and concierge service. “We’re hoping to increase awareness of our Advantage program,” Zinn added. “We’ve offered this program for a couple of years now, and our customers truly appreciate it, but we’d like it to be more recognized. Chris’s high profile is perfect for helping us raise awareness.”
—Robyn A. Friedman