ARTicle — 03 April 2015
‘Beauty is Power’ at Boca Museum of Art

Helena Rubinstein had a revelation in 1915 when she arrived in New York from Paris: “All the American women had purple noses and gray lips and their faces were chalk white from terrible powder. I recognized that the United States could be my life’s work.”

Rubinstein soon opened beauty salons featuring her unique brand of face cream and parlayed their success into a worldwide cosmetic empire.

The Boca Raton Museum of Art will celebrate the life of the first female, self-made billionaire in Helena Rubinstein: Beauty is Power. The exhibition (April 21 to July 12) includes portraits of Rubinstein by Pablo Picasso, Andy Warhol and Man Ray, selections from her jewelry and clothing collections and photographs of her salons and homes.

Though Rubinstein accumulated a fortune selling products to improve people’s physical appearance, she recognized that beauty is more than skin deep, noting: “Hard work keeps the wrinkles out of the mind and spirit.”

— Kingsley Guy

For more information about the exhibit visit or call 561-392-2500.

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