Advertising Information and Rates

Publication Dates and Advertising Deadlines

2008 DATES AND DEADLINES

Publication Date Material & Space Deadline Camera Ready Deadline Distribution Date
Feb/March Nov 28

Dec 7

Feb. 10
April/May Jan 23 Feb 4 March 8
June/July March 27 April 8 May 10
Aug/Sept May 27 June 9 July 12
Oct/Nov Aug 1 Aug 13 Sept. 13
Dec/Jan Oct 2 Oct 13 Nov. 15

Retail Rates*
Color 1 Time 3 Times 6 Times
Full page $4,698 $4,230 $3,760
2/3 page 3,890 3,596 3,225
1/2 page 3,100 2,950 2,650
1/3 page 2,158 1,948 1,745
1/6 page 1,140 1,065 955
B&W 1 Time 3 Times 6 Times
Full page $3,622 $3,455 $3,088
2/3 page 2,552 2,415 2,158
1/2 page 2,052 1,911 1,722
1/3 page 1,480 1,445 1,280
1/6 page 1,076 976 876

Agency Rates (15% commissionable)*
Color 1 Time 3 Times 6 Times
Full page $5,528 $4,978 $4,425
2/3 page 4,585 4.236 3,795
1/2 page 3,648 3,465 3,118
1/3 page 2,535 2,295 2,058
1/6 page 1,338 1,260 1,115
B&W 1 Time 3 Times 6 Times
Full page $4,268 $4,068 $3,638
2/3 page 3,008 2,850 2,535
1/2 page 2,415 2,258 2,032
1/3 page 1,738 1,695 1,512
1/6 page 1,275 1,155 1,035
*• Spot color, ad 10% • Bleed, add 10%
*• Premium positions, add 15% • Cover rates by request

Ad Sizes
Ad Sizes Width Length
Full Page Bleed 8 5/8" 11 1/8
Full Page Trim 8 3/8 10 7/8
Full Page Image 7 1/4 9 3/4
1/2 Page H 7 1/4 4 3/4
2/3 Page V 4 3/4 9 3/4
1/3 page V 2 5/16 9 3/4
1/3 page square 4 3/4 4 3/4
1/6 page V 2 5/16 4 3/4
1/6page H 4 3/4 2 5/16
Spread Bleed 17 11 1/8
Spread Area 16 9 3/4
Cover: 7 pt UV coated Inside: 50 lb. Gloss enamel Printing: web offset perfect bound.

Restaurant Dining Pages

2008 Restaurant Dining Pages

1/6 page V 2 5/16 4 3/4
1/6page H 4 3/4 2 5/16
1/3 page V 2 5/16 9 3/4
1/3 page square 4 3/4 4 3/4
1/2 Page H 7 1/4 4 3/4
Full Page 7 1/4 9 3/4
Rates 1 Time 3 Times 6 Times
1/6 page 658 545 465
1/3 page 1,310 1,125 930
1/2 page 1,925 1,760 1,515
Full page 3,755 3,285 2,765
Free Listing
All dining, entertainment and art gallery advertisers who purchase a display ad receive a free listing with purchase of any display ad.
Listing Purchase Only
Listings can be purchased separately for $150


DIGITAL AD SPECIFICATIONS



Digital ads are the preferred format for City & Shore Magazine.
Disks accepted- CD Rom or DVD (No Floppy Disks).
All disks must include a color proof, fonts, art & high resolution scans 300 dpi to size.

MacIntosh Applications Supported:

Adobe Acrobat PDF 7.0
Compatibility Acrobat 5.0 version 1.4 • Downsample color and grayscale 300 ppi zip 8 bit compress JPEG Medium-Low • Embed all fonts • Turn OFF default setting convert RGB to CMYK in advanced settings
Quark 6.0/InDesign CS2
Do not colorize any TIFF images in Quark/InDesign. Do not stylize fonts in Quark/InDesign.
Illustrator CS/Freehand 8.0
Convert all fonts to paths. Include all art placed in graphic. Freehand files must be saved as EPS
Photoshop CS
No RGB, JPEG, or Index color images, CMYK or B/W only
No JPEG compression in EPS images
No Halftone screen or Transfer Function in EPS images
No alpha channels


PC Windows Applications Supported
All PC applications must be submitted in the form of a PDF
Adobe Acrobat PDF 4.0 version 1.3 or higher. No True Type or fonts from Font Factory
Postscript fonts only. Include both printer and screen fonts
Spot Color
All spot colors must be converted to CMYK
Trapping
All trapping is the responsibility of the customer. Black, as well as any other text that is not a white background, should either knock out or overprint.

Digital Ad Transfer
If you are able to prepare an Acrobat PDF, use postscirpt fonts and have internet access, you can digitally upload your ad to us. Call 954-425-1342 or 954-425-1166 for instructions. AP Adsend available 800-823-7363. E-mail not accepted.


FILM


Four Color Film: 133 line screen, negative right-reading emulsion down. Please note that the publisher does not guarantee exact color match to color keys, proofs or chromalins. Color screens will be matched to the best of our ability. Due to printing and ink variances, we cannot guarantee exact color matches. Up to a 10% variance is acceptable industry standard. Anything within this range will not result in a rebate or discount.

AD MATERIALS


Velox accepted for black and white ads. Digital images must be at least 300 dpi to size. Pictures should be submitted in color transparencies, slides or photos.
 

ADVERTISERS

 


Copyright 2006, Sun-Sentinel.Co. and South Florida Interactive, Inc.